Long relegated to the role of simple seasoning, salt is back in the spotlight. Not as a back-of-the-cupboard ingredient, but as a noble, living product, full of meaning and history. What if all it took was getting back to basics to restore flavor to its full dimension? This is the challenge taken by Algarve Salt Flats, the new brand of artisanal sea salt launched by K+S, European leader in the sector, which takes us on a journey to the heart of southern Portugal, where the sea, the sun and man have worked together for centuries.
Between sea and light: the origins of salt
In the south of Portugal, in the Ria Formosa Natural Park, the landscapes are adorned with a peaceful beauty. Here, the salt marshes are not simple basins: they are salt gardens, shaped by time, salt water, light and above all by human hands. They are called Marnotos, the guardians of salt. Their expertise, passed down from generation to generation, transforms what nature offers into an exceptional product.
Under the heat of the Mediterranean sun, the crystals form slowly, using only the wind, evaporation, and a great deal of skill. At a time when ultra-industrial processing dominates our shelves, Algarve Salt Flats claims the authenticity, slowness and intelligence of traditions.
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Coarse salts
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Ground salt
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Sea salt
One artisanal salt, three expressions of taste
Through three references 100% natural, ground salt, coarse salt and fleur de sel, the brand offers a sensory approach to salt, where texture and gesture make all the difference.
Ground sea salt: the everyday essential
This fine salt, obtained by delicate grinding of hand-harvested crystals, seduces with its natural purity : unwashed, undried, no additives. Its compact and practical format, packaged in a recyclable cardboard case, makes it the ideal companion for crunchy salads, light sauces or seasonal vegetables.
Fleur de sel: the quintessence of the moment
Fine, delicate, almost ephemeral, the Fleur de sel forms on the surface of ponds during ideal climatic conditions. Harvested with infinite care, it retains a melting and slightly crispy texture, ideal for enhancing grilled meat, strong dark chocolate or a simply pan-fried fish fillet. Presented in a elegant reusable glass jar, it enhances your dishes, with good taste and moderation.
Coarse sea salt: the brute force of authenticity
Raw, generous and crisp, the coarse sea salt from Salinas d'Algarve is harvested with the same artisanal care. Its crystalline texture and mineral richness make it an ingredient of choice for long cooking times, deep marinades, or even salt crusts. Its recyclable case incorporates a practical pouring spout for easy use, without losing an ounce of tradition.
A responsible way of life
Beyond its organoleptic quality, Algarve Salt Flats claims a committed vision of food. All its products are unrefined, no additives, from methods fully manual, and packaged in packaging designed to last or be recycled. Far from superficial marketing, the commitment is real, concrete, visible from the first glance. Glass jar, cardboard case, smart pouring spout: design here embraces environmental awareness.
Anchored in a protected region with high ecological value, the brand is a tribute to the Ria Formosa, ranked among the most beautiful lagoons in Europe. Each grain of salt thus reflects a landscape, a climate, a humanity.
What sets Salinas apart from the Algarve is its desire to make excellence accessible. Without elitism or artifice, salt becomes a everyday ingredient which invites you to cook better, to consume better. Its attractive price and practical format make it available to everyone, without sacrificing quality. It is a democratization of authenticity, an ode to “eating well”, to respect for the product and to the pleasure of the simple gesture, sprinkle, crunch, sublimate.
A local brand with European influence
Launched simultaneously in six European countries, France, Portugal, United Kingdom, Belgium, Netherlands and Czech Republic, Algarve Salt Flats embodies a new chapter in the history of salt. That of a return to the roots, supported by an industrial group like K+S, already recognized for its historic brand Cerebos and its environmental commitments. With this launch, K+S confirms its ability to combine innovation, responsibility and respect for traditions.
Giving meaning back to seasoning? With Algarve Salt Flats, salt is taking its rightful place in our kitchens: that of a essential ingredient, bearer of taste, history and values. It is no longer just about salting, but about choose how, with what and why. To season with awareness. To celebrate the hand of man as much as the forces of nature.
In a world that is rediscovering the pleasure of simple things, this salt has its place. It is the taste of truth, the memory of the wind and the trace of the sun.
Angélys Saint-Clair
