A reinvented vanilla, worked like a couture material. With Just Me, Juicy Couture signs a perfume that goes beyond the boundaries of the gourmand and the expected, to offer a bold, modern and sensual interpretation of a legendary note: vanilla.
An unprecedented co-infusion: olfactory haute couture
Behind the addictive chord of Just Me a rare alchemy is hidden, imagined by perfumers Gabriela Chelariu & Alexis Grugeon with the house DMS Firmenich. For the first time, the Natural vanilla and Ambrox are worked in co-infusion, an exclusive technique impossible to reproduce elsewhere.
La co-infusion is a innovative olfactory formulation technique which consists in working two ingredients in direct interaction, so as to create a completely new raw material, rather than a simple mixture: instead of separately assembling vanilla and Ambrox in a composition (as is usually done), the two are merged upstream, in the same olfactory bath.
This method allows molecules to soak up each other and reveal new facets, impossible to obtain in a classic blend. The result is no longer an addition of ingredients, but a hybrid material with its own identity.
Much more than a simple vanilla base, this alliance transforms the material:
More sensual, thanks to Ambrox, which reveals a tactile, enveloping and carnal facet.
Brighter, by the “shimmer” effect of Ambrox, which makes Vanilla iridescent and creates a textured trail.
More assertive, with an olfactory signature that is impossible to duplicate, a true antidote to the proliferation of dupes.
As the perfumers explain:
"This exclusive co-infusion transforms Vanilla into a living and vibrant material, while infusing it with a mineral and iridescent facet thanks to Ambrox. The result is a fragrance that is both carnal and contemporary, capable of touching all women, in their own way."
Just Me is worn like a olfactory silk dress, fluid and assertive, elegant and sensual. A new generation vanilla, which dresses the skin with intensity without ever overwhelming it.
A unique sensorial experience
From the first sprays, Just Me surprises by its light texture : vanilla does not appear in its usual sweet costume, but as a vibrant, almost crystalline material.
On your mind, vanilla reveals a fresh, subtly powdery facet, softened by the transparency of Ambrox.
In the heart, it gains warmth, rounds out, becomes fuller and takes on sensual accents, like a caress that becomes a second skin.
In the background, the duo unfolds in an amber and enveloping depth, leaving a silky, almost mineral trail, which lasts for hours without ever becoming heavy.
Ambrox was originally developed to reproduce ambergris, an extremely rare and very expensive animal material secreted by the sperm whale. Since ambergris is now banned for use, chemists have been working on alternatives. Ambrox is one of the most successful results, discovered in the 1950s from the sclareol, a molecule derived from clary sage. Ambrox has a powerful and complex odor, at the same time:
Amber : warm, deep, sensual, reminiscent of ambergris.
Woody : with dry, almost cedar nuances.
Musky : slightly velvety, providing a sensual roundness.
Mineral / iridescent : a modern, shiny facet that brings crystalline luminosity.
It is a material that has the capacity to warm and amplify the other notes of a perfume while giving relief and an impression of texture.
The result is a paradoxical impression: a carnal but airy vanilla, both addictive and elegant, which seems to hug the skin rather than cover it. It is a perfume which is seen as a garment: it dress without constraining, it emphasizes personality instead of imposing it.
Juicy Couture's DNA: laid-back glamour
To understand Just Me, you have to dive into the unique universe of Juicy CoutureBorn in Los Angeles, the brand has established itself as a lifestyle icon, combining Californian glamour et chic casualness.
Its DNA is based on a unique vision of luxury:
Irreverent but couture : Juicy reinvents everyday life by infusing it with a touch of surprise and extravagance.
Casual luxury : an approach that blends fashion, comfort and sophistication, designed for women around the world.
A global legacy : with a presence in 94 countries, 14 own-brand boutiques and more than 25,000 points of sale for its perfumes, Juicy Couture is a global brand that seduces as much by its audacity as by its accessibility.
From its iconic velour tracksuits to handbags, jewelry and fragrances, Juicy Couture has built a recognizable identity: that of a house that celebrates the the couture side of everyday lifeIts perfumes, among the best-selling in the world, embody this duality, a luxurious elegance tinged with a pop and playful spirit.
Just Me, an olfactory manifesto
With Just Me, Juicy Couture goes further: it transforms the vanilla in a couture object, reinventing one of the most iconic ingredients in perfumery. This exclusive creation illustrates the brand's ability to blending glamour, innovation and accessibility, while asserting its place among the most influential contemporary perfume houses.
A fragrance that doesn't just dress the skin: it signs an attitude, that of a free, modern and assertive woman.
Angélys Saint-Clair
