At Team Break, we don't do anything by halves. For over 10 years, the brand specializing in immersive games has been creating experiences that push the boundaries of reality. With The Chocolaterie, her latest creation installed in Lille, goes even further. It is no longer just a game, it is a captivating world, a sensory escape game, a sweet interlude outside of time.
Here, players don't just solve puzzles: they enter a life-size setting of more than 150 m²Where every corner is a call to wonder. An adventure that summons sight, smell, touch... and even taste. Because in this slightly crazy chocolate factory, we're not just looking for keys: we taste, we breathe, we dream.
An immersive adventure designed like an amusement park
Upon entering The Chocolate Factory, we leave the dreariness of everyday life behind and enter a world that rivals the most beautiful film sets. Chocoland, a crazy sweet factory sabotaged by two mischievous characters: Pedro and Olga. The players' mission? Restart production and invent THE perfect recipe, by solving a series of cleverly orchestrated puzzles.
Far from classic escape games, the experience stretches over 80 minutes, much more than the norm. Each room is full of visual, sound and taste surprises. Everything has been designed to arouse curiosity, trigger laughter, exclamations and that little thrill of happiness that we feel in the best moments of shared play. Halfway between the escape game, the live show and the immersive experience, The Chocolate Factory embodies a new generation of family and emotional entertainment.
A mission where we play… with our five senses
What makes La Chocolaterie unique is its approach integral sensoryAt each stage, players are invited to touch, taste, smell. Bewitching scents float in the air, unexpected textures invite themselves under the fingers, and sometimes, a little candy gives you a riddle…It’s no longer an escape game, it’s a synesthetic experience, where we activate our intuition as much as our logic.
The ultra-careful sets, the fluid narration and the discreet but effective special effects create a totally credible universe. Here, realism gives way to magic, and logic to the imagination. Children and adults alike leave with shining eyes, a smile on their lips... and perhaps a few more grams of chocolate.
The creative audacity of Team Break
At the origin of this slightly crazy project, we find Elisa Elbaz (President of Team Break) et Cécilia Houel (Director of Operations)Together, they dreamed of an extraordinary escape game, inspired by their favorite children's book and their desire to offer a universe never seen elsewhereTwo years of work, dozens of tests, and a team driven by the same passion: that of create emotions, not just games.
Because that's the whole philosophy of Team Break: pushing the limits of the format, dare improbable ideas, opening the doors to a collective and benevolent imagination. With La Chocolaterie, the brand affirms its DNA: boldness, passion, openness and immersive creativity.
May 24: A golden ticket for the lucky ones
To celebrate this sweet opening as it should be, Team Break is organizing a “Operation Golden Ticket” on Saturday, May 24 in downtown Lille. Five magic tickets will be distributed in public places, and the winners will receive a free session for six people at La Chocolaterie. A mischievous nod to the world of Willy Wonka, and a beautiful tribute to shared childhood.
The clues will be revealed in real time on Instagram, on the official account @teambreakofficiel.
Nolwenn Zimolo
